YAMAHA

The Yamaha Corporation was founded in Japan in 1887 and began its activities with the production of reed organs (harmonies). It was then called Nippon Gakki Co., Ltd. Since then, the Yamaha Corporation has grown into the world's largest manufacturer of all types of musical instruments and a leading manufacturer of audio/video products, semiconductors and other products related to computers, sporting goods, home appliances, specialty alloys, tools and industrial robots.

Today, Yamaha has 106 subsidiaries and representative offices worldwide in addition to a significant number of companies in Japan.

In addition to this, Yamaha owns and operates unique recreation areas throughout Japan designed for the leisure and cultural development of our customers. Yamaha also provides places for music lessons, gives the opportunity to present their compositions and creates an infrastructure for musical experiments that bring pleasure.

Since its foundation in 1966, the Yamaha Music Foundation has been actively involved in music; it includes the opening of Yamaha music schools and the holding of the Junior Original Concert youth festival. A commitment to the popularization of music, the development and support of music education is one of the most important elements that distinguish Yamaha from the competition.

Yamaha strives to produce products and services that satisfy the various demands and needs of people around the world. The company's products and services are internationally recognized for their superior quality, design, acoustics, technology, manufacturing and customer focus. Yamaha products and services are highly valued by professionals, institutions and entrepreneurs involved in the industry.

The philosophy of our corporation is to focus management and production on the needs of the end user; provision of high-quality goods and services; constant efforts aimed at expanding existing markets and creating new ones; expansion of research work and improvement of production, designed for the long term; fulfillment of obligations to end users through continuous improvement of after-sales service; the desire for further globalization of Yamaha Corporation's business; stimulating the growth of the enterprise through the expansion of the assortment.

Yamaha's core corporate purpose is evident in everything it does, and is to improve the quality of life for people around the world.